The launching ceremony and press conference of UIBE's Sino-Korean MBA was held at the Study Center for Overseas Students, Qiuzhen Building, on April 12. Zhao Zhongxiu, the Vice-President of UIBE attended the ceremony and delivered a speech. Leaders from the Business School, the School of Foreign Studies, the School of Public Administration, and representatives from Korean organizations and enterprises, and nearly ten Chinese and Korean reporters were present.

Sino-Korea MBA is designed for Korean enterprise managers working in China, and is targeted at cultivating multifunctional management talents and future business leaders with an innovative spirit and an international perspective who are familiar with both cross-border management and the business environments in China and Korea. Through the Sino-Korean MBA, trainees will not only improve the integration of knowledge and resource, strengthen the executive ability under complicated circumstances, but also discover new business opportunities in the rapid-developing Sino-Korean economic and trade relations.

Zhao Zhongxiu, the Vice-President of UIBE, extended his warm congratulations to the launch of the project. In his speech he said that UIBE comprehensively introduced the MBA education system as early as the 1980s and was acknowledged by the Board of Directors of New York State Education Department in 1988, which demonstrated that our MBA degree has been accepted by all universities in the United States. The UIBE Business School was accredited by EQUIS in 2014, making UIBE the first accredited finance and economic institute in the mainland China, which marked that the quality of education at the Business School has been recognized by international management education peers. Zhao pointed out that Sino-Korean economic and trade relations have developed rapidly in recent years, making remarkable achievements in assorted fields such as bilateral trade, investment and industry cooperation. Since the FTA agreement between China and South Korea was signed in June 2015, bilateral commercial intercourse and economic cooperation have entered into a new stage. During this time UIBE launched the Sino-Korea MBA project, which will help foster more business elites and make contributions to the economic exchanges and cooperation between China and South Korea.

Gao Yonghe, a Ph.D. student at UIBE, also the China Manager of a Korean company, shared his study experience at UIBE. He hoped that Korean entrepreneurs working in China could seize the opportunity, improve themselves, enhance competitiveness and succeed in the global business environment.

In the follow-up media Q&A session, leaders and teachers at present answered the questions about the project advantage, training mode, schooling characteristic among other areas. The launching ceremony of Sino-Korean MBA ended successfully. By April 14, many media including Aju Business Daily, North Korean Economics, Money Today and China.org.cn has reported about the project.